Helmet Use Isn’t an Awareness Problem. It’s a Design Barrier.
Every urban cyclist knows this moment: A quick trip to meet a friend. A spontaneous detour through the park. A coffee run on two wheels. You grab your bag. Your...
Why You Should Consider a Folding Bike Helmet: Convenience Meets Safety
Cycling safety is always paramount, but convenience plays a big role too. Whether you’re commuting to work or heading out for a weekend ride, the extra bulk of a helmet...
Smart Cycling: 7 Reasons Why Every Rider Should Wear A Helmet
While cycling is an excellent form of exercise and a convenient mode of transportation, safety should always be a priority. Wearing a helmet is an easy and effective way to...
How Our Helmet Will Elevate Your City Riding Experience
Redefine Urban Riding Navigating the bustling streets of urban cities like New York, or tackling San Francisco's steep hills, or even combating the coastal wind along Miami's scenic routes, each...
Biking Essentials: What Every Urban Cyclist Needs in Their Backpack
Navigating the busy city streets on two wheels is an exhilarating experience that countless urban cyclists embrace each day. A properly stocked backpack can make the difference between a smooth...
Mastering the Urban Jungle: Smart and Safe City Cycling Tips
Cruising through city streets is fun and efficient, but it can present some unique challenges. At FEND, our mission is to make cycling as simple, safe, and convenient as possible. Here are...
Braving the Cold: A Winter Commuter's Guide to Safe and Enjoyable Bike Riding
Riding your bike during the winter months can be a bit of a challenge, but with a little bit of preparation and the right mindset, it can be a fun...
9 Benefits of Cycling
Are you one of those people who throw themselves behind the wheel of their car for even the shortest trip to get coffee? Chances are you know that trading in...