Blog posts
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Holiday Gift Guide for the City Bike Rider
With Halloween in the tailwind behind us, it's high time we start thinking about the upcoming gift-giving season. Are you a city cyclist looking for something to put on your...
SPOTLIGHT: Meet Juan Estrepo from Transportation Alternatives
What happens when the leading bicycle advocacy group in the country discovers that their climate activist roots have finally become more mainstream? They keep pushing for more radical reform, of...
SPOTLIGHT: Meet Emma Harrington from ScootSafe
E-scooters are a fantastic way to get around busy city centers and from one end of the college campus to the other. It's on-trend to fly across the pavement, and...
FEND Unboxing
We have worked our butts off to make the most inconvenient thing in cycling... convenient. Check out this unboxing of the ultra-portable, FEND One helmet!
The Written and Unwritten Rules of Commuter Cycling Etiquette
Cities have seen a huge influx of bikers over the past year. With more people anxious about riding in close quarters on public transportation, bikes are a new wave suitable...
Safety Tips for Your Next Commute
Commuting in the city has its many advantages and is the FEND team’s preferred method of getting around. It is often the fastest and most efficient method to get to...
1% for the Planet
Here at FEND, we believe in the future of cities and the idea of conscious mobility. Whether riding a bike, scooter, or skateboard, these modes all contribute greatly to the...
Behind the Brand
It all started when I was in a serious bike accident down in the Lower Eastside of NYC in early 2016. I was riding home from work on my daily...