Mastering the Urban Jungle: Smart and Safe City Cycling Tips

Cruising through city streets is fun and efficient, but it can present some unique challenges. At FEND, our mission is to make cycling as simple, safe, and convenient as possible. Here are...

Read more
Braving the Cold: A Winter Commuter's Guide to Safe and Enjoyable Bike Riding

Riding your bike during the winter months can be a bit of a challenge, but with a little bit of preparation and the right mindset, it can be a fun...

Read more
9 Benefits of Cycling

Are you one of those people who throw themselves behind the wheel of their car for even the shortest trip to get coffee? Chances are you know that trading in...

Read more
The Best Commuter Bike Helmet

Choosing the best helmet can feel like an impossible task. There are infinite options on the market, yet many riders either pick a hot and bulky helmet or don't wear...

Read more
Holiday Gift Guide for the City Bike Rider

With Halloween in the tailwind behind us, it's high time we start thinking about the upcoming gift-giving season. Are you a city cyclist looking for something to put on your...

Read more
SPOTLIGHT: Meet Juan Estrepo from Transportation Alternatives

What happens when the leading bicycle advocacy group in the country discovers that their climate activist roots have finally become more mainstream? They keep pushing for more radical reform, of...

Read more
SPOTLIGHT: Meet Emma Harrington from ScootSafe

E-scooters are a fantastic way to get around busy city centers and from one end of the college campus to the other. It's on-trend to fly across the pavement, and...

Read more
FEND Unboxing

We have worked our butts off to make the most inconvenient thing in cycling... convenient. Check out this unboxing of the ultra-portable, FEND One helmet!   

Read more