Urban commuters, man and woman, wearing FEND One folding bike helmets, standing with their bicycles on gray city tiles. Urban commuters, man and woman, wearing FEND One folding bike helmets, standing with their bicycles on gray city tiles.

Our Vision

We believe in the future of cities and the idea of conscious mobility. Whether riding a bike, scooter, or skateboard, these modes all contribute greatly to the impact we have on our environment. We aim to make it easier and safer to travel and leave our environment better than when we found it.

Girl leaning on a bike wearing a white FEND One lightweight cycling helmet, man in background with black FEND One helmet.

Get There Smarter

How you commute matters, but more importantly your safety while commuting matters. You shouldn’t have to think twice about protecting the most important part of your body. Your helmet represents a sense of freedom, and it should always be with you. So easy and convenient you can be free to look up and enjoy the ride.

Man holding a black folded FEND One urban commuter bike helmet with a bicycle parked against the wall in the background.

The Perfect Helmet

We asked hundreds of city riders what they really needed. They asked for a helmet that was convenient, breathable, and thoughtfully designed. We created exactly that. The perfect (foldable) helmet designed for the city rider.

1% for the Planet member logo, representing commitment to donate 1% of annual sales to environmental causes.

We are proud members of 1% for the planet and have pledged to donate 1% of annual sales towards non-profit organizations supporting environmental solutions.

We believe in the future of cities and the idea of conscious mobility. Whether riding a bike, scooter, or skateboard, these modes contribute greatly to the impact on our environment. We aim to make it easier and safer to travel and to leave our environment better than when we found it.