250 Years of Freedom, Still in Motion
FEND Journal / Freedom 250 Years of Freedom, Still in Motion This week the United States marks its 250th anniversary. It is a milestone that brings up big ideas: liberty,...
Why We Built FEND
FEND Journal / Origin Why We Built FEND Behind every product is a market failure and a story. Here's ours. A few years ago, I was riding in New York...
Bike to Work Month: Yes, You Might Arrive Slightly Sweaty
FEND Journal / Mobility Ride to Work. Skip the Traffic. Bike to Work Month, Mental Health Awareness Month, and why safety has to scale with the way cities actually move....
Protection at the Speed of Access
FEND Journal / Bike Share Protection at the Speed of Access Bike share made riding immediate. The next step is making protection just as frictionless. Many forward-looking cities have built...
Why Designing Cycling for Women Makes Cities Better for Everyone
FEND Journal / Equity Who Are Our Streets Designed For? On International Women's Day, a look at the cycling gender gap and what it would take to close it. In...
Helmet Use Isn’t an Awareness Problem. It’s a Convenience Problem.
FEND Journal / Design Make the Safer Choice the Easier Choice Helmet adoption isn't an awareness problem. It's a design problem. Every urban cyclist knows this moment: A quick trip...
Why You Should Consider a Folding Bike Helmet: Convenience Meets Safety
FEND Journal / Guide Folding Helmets, Explained What they are, how they work, and why they fit urban cycling better than traditional helmets. Cycling safety is always paramount, but convenience...
Smart Cycling: 7 Reasons Why Every Rider Should Wear A Helmet
FEND Journal / Safety 7 Reasons to Wear a Helmet Cycling is great exercise and a convenient way to get around. A helmet is the easiest way to ride it...