FEND Journal / Product
How We Built a Helmet City Riders Actually Wear
We asked hundreds of city riders what they needed, then engineered the helmet they described.
Choosing the best helmet can feel like an impossible task. There are endless options on the market, yet many riders either pick a hot, bulky helmet or skip the helmet entirely because it doesn't fit their lifestyle. Since bicycle helmets reduce the risk of severe head injuries by 70%, we knew we had to make a helmet people would actually want to wear.
The city riders have spoken
As passionate bike commuters, we were disappointed with the available options and decided to make a change. We asked hundreds of city riders what they really needed. They asked for a helmet that was convenient, breathable, and thoughtfully designed.
We created exactly that with our light, foldable helmet. Whether you're on the go or out for a casual ride, FEND gives you the freedom to travel light and out of sight.
Safety first
Is FEND all style and no substance? Safety is everything to us, and without it, a helmet is useless. Our team spent years developing a helmet that is both convenient and incredibly safe. FEND exceeds US CPSC and European EN1078 safety standards for bicycles, skateboards, and e-bikes and scooters under 20 mph.
Convenience equals safety
You can have the safest helmet in the world, but if you don't wear it, you're fending for yourself.
The FEND helmet folds down by half, making it easy to tuck away until you need it. It's safety certified and highly convenient, and it comes with a set of thicker pads for a custom fit, an integrated dial fit system for precise adjustments, and a premium canvas carry bag for storage.
Tired of carrying a bulky helmet? So were we. The suffering is over. FEND is the folding helmet solution for bikes, scooters, skateboards, and rollerblades.
Keep your head cool
Arriving at the office with a sweaty head is never a good look for your Monday morning meeting. Safety doesn't have to mean padding away the breeze. FEND uses 22 large vents to keep your head cool and calm. Welcome to the best commuter bike helmet.
Top tip: Riding in the winter and feeling the chill? Use this Rapha cap to ward off the elements.
A fantastic fit
Comfortable, lightweight, and adjustable. No matter your head size or shape, we have you covered. Using our integrated dial fit system, adjustable straps, and extra pads, we've built the right fit for you.
Grab a flexible measuring tape, or a phone charger cord and a ruler to measure it against, to find your FEND fit. Wrap the cord around your head just above the eyebrows. Use the sizing chart in the images to find your size. Learn more in our fit guide.
Aesthetics prevail
You're comfortable, safe, and ready, but are you arriving in style? Yes, thanks to the award-winning patented design, engineered right here in New York City. FEND helmets are built with a durable ABS shell, ultralight PC, high-impact EPS core, and a durable matte finish.
Be seen
Commuting at night? Make your ride safer with 3M Scotchlite Hi-Vis reflective stickers, designed to fit the FEND folding helmet perfectly.
Convinced? Make a FEND helmet part of your city commute today. Drop us a line with any questions, and we'll zip back an answer in no time.
Ready. Set. Ride.