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LIGHT UP THE NIGHT: READY FOR THE RIDE AHEAD

FEND Journal / Safety Light Up the Night: Ready for the Ride Ahead When the clocks change, our riding habits need to change with them. There's something special about riding...

FEND Journal / Safety

Light Up the Night: Ready for the Ride Ahead

When the clocks change, our riding habits need to change with them.


There's something special about riding through the city in the fall. Cooler air, changing colors, and familiar streets that somehow feel a little different.

When daylight saving time ends on November 1, there's another change worth paying attention to. The ride home that used to happen in daylight may now happen in the dark.

For millions of people who rely on bicycles and e-bikes to commute, run errands, or simply get around, that means making a few adjustments to stay safe and visible.

Man wearing a FEND Super Plus helmet at night. Photo taken from back side

Visibility Matters More Than Ever

According to the National Highway Traffic Safety Administration, 56% of bicyclist fatalities in 2021 occurred during dawn, dusk, or nighttime conditions.

It's a sobering reminder that visibility matters, especially as the days grow shorter.

Fortunately, a few simple habits can make a difference. Front and rear bike lights, reflective clothing, a properly fitted helmet, and extra awareness at intersections all contribute to a safer ride.

Lights aren't just about helping you see where you're going. They're about helping others see you.

Lighting Up Our Communities

At FEND, we believe that making cycling safer isn't just about designing better products. It's about building a community where riders look out for one another.

That's why we're excited to support the San Francisco Bicycle Coalition's Light Up the Night initiative, which helps cyclists stay visible by distributing free bike lights for riders who need them.

Through the colder, darker months, the Coalition and its volunteers will be out in the community helping cyclists prepare for safer rides.

It's exactly the kind of practical, accessible grassroots effort we believe in, focused on making our streets safer for everyone.

Ready for the Ride Ahead

At FEND, safety has always been central to what we do. Our foldable helmets are designed to make protection easier to carry, while our modular helmet lights add another layer of visibility for rides after dark.

But no single product can make our streets safe on its own. It takes thoughtful infrastructure, responsible driving, accessible safety equipment, and a community of riders looking out for one another.

As the clocks fall back, take a moment to check your lights, charge your batteries, and make sure you're ready for the ride ahead.

Ready. Set. Ride.

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