WE CREATED FEND TO SHOW THAT GOOD DESIGN DOESN’T HAVE TO BE COMPROMISED BY SAFETY.
OUR VISION
We believe in the future of cities and the idea of
conscious mobility. Whether riding a bike, scooter, or skateboard, these modes all
contribute greatly to the impact we have on our
environment. We aim to make it easier and safer
to travel, and leaving our environment better than
when we found it.
GET THERE SMARTER
How you commute matters, but more
importantly your safety while commuting
matters. You shouldn’t have to think twice about
protecting the most important part of your body.
Your helmet represents a sense of freedom, and it
should always be with you. So easy and
convenient you can be free to look up and
enjoy the ride.
THE PERFECT HELMET
We asked hundreds of city riders what they really
needed. They asked for a helmet that was
convenient, breathable, and thoughtfully
designed. We created exactly that. The perfect
(foldable) helmet designed for the city rider.
MEET THE FOUNDERS
As long time cyclists, Christian and Sujene never found a helmet they actually wanted to
wear. A few years ago Christian was involved in a
serious bike accident in NYC (not wearing a helmet).
Although no permanent injuries were sustained, it
was enough to realize he was cutting it close. When
they asked around,they learned that the majority of
people felt the same way about helmets, they were
too bulky, hot, and inconvenient. So,they set out
to do something about it.